Market research communities are typically recruited from your customer base. These loyal respondents share their opinions in short, relevant online studies to help you make insight-based decisions. Since the community is made up of engaged respondents, research can be in the field faster – sometimes in a matter of hours. And because respondents are at the ready, the voice of the customer can be used to touch more decisions within your organization.

I’m Jean Nordgren, President of Market Works Inc. I’ve programmed and analyzed over 150 unique insight community studies.

I’m proud to have earned Vision Critical Administrator Certification by demonstrating expertise in designing, engaging and analyzing insight communities.